China Partners with Africa’s Biggest Trade Show, SAITEX

For the first time in the show’s 20-year history, China is the official partner of the Southern African International Trade Exhibition (SAITEX). Announcing this partnership, Zhigang Lei, First Secretary (Economic and Commercial Office) at the China Embassy said that the partnership offers exciting opportunities for both Chinese and local companies. Over 400 Chinese exhibitors are present at this years’ exhibition with products in 3500 different categories. SAITEX takes place at Gallagher Convention Centre in Midrand, Johannesburg from Sunday 30 June to Tuesday 2 July.

Enhancing Trade and Business Co-Operation

“The Chinese government places great value on enhancing business relations with the BRICS countries,” said Lei. “South Africa is China’s largest export destination for the African continent. This encourages Chinese businesses to focus on developing countries and new emerging markets.”

Lei added that, although Chinese companies participate in numerous exhibitions, SAITEX attracts the most in Africa. SAITEX offers incredibly professional services and facilities. It is also the only multi-sectoral event of its kind in Africa. Even old exhibitors enjoy coming back to SAITEX time and time again to strengthen business relationships with their partners. For new exhibitors it is the opportunity to show case their products into an emerging market and develop new business roads.

“We have a very strong relationship with SAITEX,” continues Lei. “Last year, the Ministry of Commerce China set up a mini brand show in SAITEX, which proved to be a great success. This confirmed our desire to be involved in 2013 and now we are having a China pavilion at SAITEX.”

“To encourage this interest from China, we have business matchmaking,” says John Thomson, Managing Director of Exhibition Management Services, organisers of SAITEX. “The business matchmaking is an online service that allows visitors and exhibitors to arrange meetings before hand. This is an opportunity for vast networking, potential business deals and a way to create new avenues of income.”

Visitors can see a vast array of products ranging from tools, hardware, furniture, lighting, electronic systems and much much more. Entrance to the expo is free.

For more information on SAITEX contact Anina Hough from Exhibition Management Services. Tel: +27 (0)83 260 8131 or +27 (0) 11 783 7250. Email: saitex@exhibitionsafrica.com.