VISION

A leading platform for engagement of consumer goods manufacturers and retailers in Southern Africa.

MISSION

Improve non-competitive consumer goods industry business practices through vibrant collaboration, advocacy and action.

OUR VALUES

Integrity

  • Honest and truthful at all times, with ourselves and our external constituency no matter what the circumstances or consequences.

Excellence

  • Delivering the highest standards of outputs.

Accountability

  • The obligation to account for our actions, accept responsibility for them and to disclose the results in a transparent manner.